Passion for Vietnamese cuisine and cooking
In 2012, following the publication of her first Book, Taste Vietnam: The Morning Glory Cookbook, Ms Vy realised that it was time to bring all of her businesses under one 'umbrella' group. As she was rapidly becoming internationally known in the media as the 'go to' person for anything related to Vietnamese cuisine, she thought it was also time that she created a brand identity which enable customers to easily identify her restaurants and hotel.
Having sold over 35,000 copies, Taste Vietnam seemed the right choice of name. It also reflected Vy's passion for Vietnamese cuisine and cooking. Since opening her first restaurant, Ms Vy, Vy has always had one eye on the future and never a person to rest on her laurels, she is always looking for opportunities and ventures.
With the Taste Vietnam brand, Ms Vy hopes to give Vietnamese cuisine the place it deserves on the world stage. Already regarded as one of the healthiest cuisines in the world, it is unique in the way that it places strong emphasis on the balance and harmony of flavours and textures. Even after over 30 years in restaurants, Ms Vy's passion remains undiminished.